Shopify
CRO

Turning traffic into revenue with scientific A/B testing.

The Leaky Bucket

Traffic Without Sales is Vanity.

You are spending thousands on ads, but 98% of your visitors leave without buying. You assume it's the price, or the creative. Often, it's friction.

We don't guess. We use data to find exactly where users are getting stuck, and then we run A/B tests to prove that our fix actually generates more revenue.

Optimization Framework

Scientific Growth.

01

Heuristic Analysis

Expert review of your site based on Jakob Nielsen's usability heuristics. We check for clarity, friction, distraction, and urgency killers on key pages (Hero, PIP, Cart, Checkout).

02

Quantitative Research

We deploy heatmaps (click, scroll, move) and session recordings. We analyze GA4 funnel drop-offs to see what users are doing versus what they say they are doing.

03

Iterative Testing

We launch A/B tests. Variation A (Control) vs. Variation B (Challenger). We run the test until statistical significance is reached (usually 95% confidence). Winners get deployed permanently.

The Lab

We use enterprise-grade tools to gather insights and run experiments without slowing down your site.

GA4 360
Microsoft Clarity
Convert.com
Klaviyo
Experiment #204 Winner (98%)
Control CR 2.1%
Variant B CR 3.4%

Result: +$42,000/mo revenue lift.

Common Questions

How much traffic do I need?

To run statistically significant A/B tests, you generally need at least 5,000 - 10,000 sessions per month. If you have less, we focus on Heuristic Analysis and "Best Practice" implementation rather than live testing.

Do you redesign the whole site?

Rarely. We believe in evolution, not revolution. Radical redesigns often tank conversion rates because they shock returning users. We make iterative, data-backed changes that compound over time.

Does testing slow down my site?

It can if done poorly. We use advanced techniques like "anti-flicker" snippets and server-side testing where appropriate to ensure the user experience remains seamless and fast.

Stop Leaving Money on the Table.

Every visitor who leaves is a lost opportunity. Let's fix your funnel.

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